CULLMAN, Ala. – Since June 1994, Mr. Hicks Mens Wear has been in business under the helm of owner Phillip Hicks.
“Cullman was home for us. I was raised here in Cullman; my wife was raised in Cullman,” said Hicks. “We actually spent some time in Montgomery and our children were both born in Montgomery, but we always intended for Cullman to be their home and so that was a part of looking to buy a business when we came back; it was to be able to raise our children and raise a family here in Cullman.”
Hicks believes Cullman is a special place and good for business.
“There are some things that make Cullman special, and I mean special by Cullman attracts business from areas larger than Cullman County. If you’re going to watch a movie at a movie theater, you can go to Decatur or all the way down to Irondale or you can come to Cullman. If you want to buy a suit you can go to Decatur, you can go to Birmingham or you can come to Cullman,” he said.
“(Customers can) buy or rent formal wear, and we try to provide clothing for all sizes. If something doesn’t fit right, we can make alterations to perfect the fit,” he continued. “We allow rental of suits, which has become a bigger part of business. Our busiest time of the year is prom season. It’s been enjoyable to have rented a young man his prom and wedding tux and to now see his son come through for prom.”
Hicks talked a bit about working with the younger generations of customers.
“In the early years,” he said, “I always asked the young men that came in for prom what were their future plans are after graduation. In the recent years of asking, I’ve been encouraged by the number of students going into the trades. To have a well-trained workforce is part of a stronger economy, which is part of what makes Cullman a great place to be a business.”
Mr. Hicks Mens Wear will celebrate 26 years of business this summer, and Hicks attributes the longevity of his small business to customer service.
“What separates small businesses from big chains is personal service,” he smiled. “It’s the service that’s resulted in my experience for the past 26 years. Personal service is something you don’t get when you click a button and order online. Service is what you get when you come to a local business.”
Mr. Hicks Mens Wear is located at 217 Compass Way SW in Cullman and is open Monday through Friday from 9:30 a.m.-5:30 p.m. and Saturdays 9:30 a.m.-12:30 p.m. Find out more at www.facebook.com/Mr.HicksMensWear.
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